Surveying System
Market Research Firm Idea
- Firm signs up with most major mobile providers to send an SMS question whenever they want to get answers to a survey.
- The reply SMS sent by the people will be free. In return the subscriber will receive Re. 1 of talktime for each answer.
- The firm will pay the mobile provider for this talktime at a certain percentage or a fixed amount based on how many respondents are there on the survey
- The subscribers will have to sign up for this service. They can pay a fixed fee as subscription fee and provide their demographic information so that the survey responses can be split by demography.
Questions:
How much does it cost to do a 6-lakh respondents survey?